Position Overview:
We are looking for a creative and proactive Social Media Coordinator to join our volunteer team. In this role, you will be responsible for promoting both our radio and television content on social media, engaging with our community, and growing our audience reach. As a Social Media Coordinator, you will have the opportunity to shape the online presence of AIM and WERA, ensuring our platforms are vibrant, informative, and engaging for our followers.
Time Commitment: 4-8 hours/week
Key Responsibilities:
- Social Media Strategy and Content Creation: Develop and implement a social media strategy to promote radio and TV content, highlight upcoming programs, and share behind-the-scenes updates. Create visually appealing graphics, videos, and posts to engage and inform our audience.
- Community Engagement: Actively engage with followers by responding to comments, messages, and tags. Facilitate conversations around AIM’s programming and events, encouraging community interaction and feedback.
- Content Scheduling: Manage and maintain a content calendar, scheduling posts across various social media platforms, including Facebook, Instagram, Twitter, and YouTube, to ensure consistent and timely communication.
- Promotion of Events and Campaigns: Coordinate with staff and volunteers to promote special events, live broadcasts, fundraising campaigns, and volunteer opportunities through social media channels.
- Analytics and Reporting: Monitor social media analytics to track engagement, reach, and growth. Provide regular updates and insights to the team to refine strategies and improve content performance.
- Collaboration and Cross-Promotion: Work closely with other volunteers, producers, and community partners to amplify content, cross-promote programs, and enhance the visibility of AIM’s work.
- Stay Informed on Trends and Best Practices: Keep up-to-date with social media trends, tools, and best practices to ensure AIM’s digital presence remains fresh and innovative.
Required Experience:
- Experience in social media management or digital marketing.
- Strong written and verbal communication skills.
- Ability to create compelling content for diverse audiences across multiple platforms.
- Familiarity with social media scheduling and analytics tools (e.g., Hootsuite, Buffer, or similar).
Recommended Experience:
- Background in media promotion, communications, or community engagement.
- Experience working with nonprofits or community-based organizations.
- Knowledge of digital graphic design or video editing software is a plus.
What We Offer:
- An opportunity to shape the online presence of a respected community media organization.
- A collaborative and supportive volunteer environment where your creativity can make a real impact.
- The chance to develop new skills and gain experience in digital marketing, community engagement, and media promotion.
