Objective
Build public interest and emotional engagement with energy efficiency by producing three short, resident-led storytelling videos.
Description
Recruit Arlington homeowners who have upgraded to energy-efficient technologies (e.g., heat pumps, induction stoves, insulation) and capture their journeys on video. Each story will highlight a different benefit (comfort, bill savings, safety, climate). Environmental marketing and communication skills a plus.
Activities
- Identify and recruit 3-4 local homeowners.
- Script and film short (1–2 minute) video testimonials.
- Edit and brand the videos for Arlington’s channels.
- Launch videos across social and paid media.
- Track impressions and engagement.
